...looking beyond the product or service!
What is conscious marketing?
The decision to buy a product or service should be made in a conscious manner, but above all, it should be free from any manipulation and pressure. The modern, traditional world of advertising outdoes itself in very precise modeling and designing customer behavior. So strong manipulation makes the consumer almost deprived of the opportunity to truly make a conscious and free choice. Often, customers are made empty promises and are told that they would feel better and fuller if they buy some particular product or service. It makes consumers feel more and more cheated, tired, and, above all, discouraged from making another purchase. More and more customers are becoming more and more aware, conscious. They are looking for honest and ethical entrepreneurs for whom the client is primarily a human being and not only statistical data or money. The observed increase in consumer awareness thus created the need for a new approach for marketing. The answer to this need is conscious marketing.
Conscious marketing means looking beyond the product or service. Conscious marketing emphasizes the real value of products and services that are brought into the life of the customer. The focus is on the consumer and the benefits arising from the purchase of a specific product or the use of a particular service. Thanks to it, the customer feels important to the entrepreneur and perceives him or her as trustworthy, which in turn significantly increases the likelihood of re-buying or re-using the service. The entrepreneur has the opportunity to connect with the client at a deeper level and build a stronger, more stable relationship. It is no longer just only about making transactions, as often the case is about in the world of traditional marketing. Conscious marketing makes your customers buy what you believe in and also makes them stay true to the vision and the mission of your enterprise. Conscious marketing means making real change in the lives of customers, not just offering them new functions.